What’s the first thing that comes to mind when thinking about the on-demand economy? For most, it’s smart devices and mobile applications. After all, these technologies have allowed tech companies and online services to flourish in today’s fast-paced world, where convenience and instant gratification are highly valued.
But what about brick-and-mortar retailers and direct-to-consumer services?
Historically, these businesses have faced challenges in adapting to this trend due to their physical presence and traditional business models. However, the rise of business mobility has changed the game, empowering these retailers to actively participate and thrive in the on-demand economy. Let’s explore a different approach to business mobility and how it’s redefining the future for brick and mortar retailers.
What exactly is business mobility?
Business mobility is a concept that embodies the freedom and flexibility for businesses to be where their customers are. This can involve goods, services and experiences.
How can retailers take part?
Retailers are leveraging the power of mobility through vans, trucks, and trailers to actively participate in the on-demand trend. Thanks to advancements in the automotive and manufacturing industries, businesses can create beautiful mobile spaces to bring their goods and services directly to their clients without having to sacrifice their personal touch.
The many benefits for your business:
Going mobile allows retailers to stay competitive, expand their reach, improve customer engagement, offer enhanced convenience, lower overhead costs and increase profit margins.
Industries embracing the shift:
Varying industries are taking part in this mobile shift, most notably medical, veterinary, entertainment, health & beauty and food & beverage.
What consumers are saying:
With today’s consumers prioritizing convenience in their purchases, customers are happily taking advantage of services such as mobile health clinics, mobile bars, mobile dog grooming services, mobile retail shops and more.